With humor, chutzpah and a piece of vinyl siding firmly in hand, Peabody Award-winning film maker Judith Helfand and co-director and award-winning cinematographer Daniel B. Gold set out in search of the truth about polyvinyl chloride (PVC), America’s most popular plastic. From Long Island to Louisiana to Italy, they unearth the facts about PVC and its effects on human health and the environment.

Back at the starter ranch, Helfand coaxes her terribly patient parents into replacing their vinyl siding on the condition that she can find a healthy, affordable alternative (and it has to look good!).

A detective story, an eco-activism doc, and a rollicking comedy, BLUE VINYL puts a human face on the dangers posed by PVC at every stage of its life cycle, from factory to incinerator. Consumer consciousness and the “precautionary principle” have never been this much fun.

http://www.bluevinyl.org/